Any business owner with a website understands the importance of having a good search engine ranking. The higher the ranking the greater the volume of visitors or ‘traffic’ to the site which is the overall objective. This is where SEO web marketing can help.
A web marketing company should offer a complete SEO service which forms part of an overall marketing plan.
The complete SEO solution
The aim of any business is get more visitors to its website, turning these into conversions. More leads means more sales and more money in the form of an increased turnover. But in order to achieve this you need a website which has undergone SEO treatment to increase its visibility.
Increase the quality and quantity of visitors
The position of your website in the rankings will determine the number of visitors. The easier it is to find it either via paid search or a query in the search box will drive that traffic in your direction. And once there your goal is to keep those visitors on your site long enough for them to take some form of action.
The goal is an increase in your target audience and your turnover.
Techniques for SEO web marketing
So how do you get those all important visitors to your website? There are several ways of doing so which include:
– Review of current website
– In-depth keyword research
– Inbound link building
– Editing HTML code, meta tags etc
– Updated content on a regular basis
– Articles, blogs etc
– Social media
These will enable your site to be indexed by the search engines, making it easier to find and helps push it up the rankings page.
Discover the search terms used by your customers
This is a crucial element. Visitors will type a selection of words into the search query box and it’s those keywords which determine your ranking. The trick is to find out what keywords your prospective customers use and apply these to your site. Make sure your use your customer language not industry jargon. Ensure that your content including headings, subheadings, ALT tags, Meta tags and links contain these keywords. Once all the onsite factors have been covered starting your link building campaign will be the next step.
These keywords will be tested along with other aspects of your website to assess its performance. This includes a review of activities on designated web pages which is presented to you as a report.